St. Augustine Web Design
Why You Need To Automate Your Marketing
Automation is the 'Magic' in Your Marketing
Done correctly, automation can increase your reach and thrill your clients, making your business stand out from your competitors.
Automation can help you provide your clients with exactly what they need, when they need it – and decrease your workload.
Imagine instant information delivered effortlessly to your clients – at their request – 24 hours a day. Then, using the requests of your clients to help segment your audience and tailor your offerings to exactly what your clients need.
The real strength of automation comes when you combine automation from several channels. Someone who watches a video you posted on Facebook and then visits your website can be shown a pop-up offering to email them additional information and a coupon for a special price on the service they watched the video on.
When they supply their email address for the information and special offer, you can send them a series of emails based on their engagement.
Did they open the emails, did they click the links? You will know and can create custom offers and information for your clients.
Your clients will feel as if you connected with them personally and people want to do business with companies that ‘get’ them.
Bonus: All this personalization takes zero effort on your part, after the automation is built. It is a machine working 24 hours a day, making your clients feel special by creating that connection.
That’s the magic of automation.